Do you know who you’re talking to?
DOI:
https://doi.org/10.60106/rsbppa.v13i1.381Keywords:
Alienation, Commercial, Ideology, PowerAbstract
The identity of our interlocutors is defined through fulgurating mappings that answer, among other factors, to the question: “Do you know who you’re talking to?” Actually, this seemingly neutral and factual question is ideologically loaded, producing mental and bonding effects, which reveal both the social stigma and its individual counterpart. Based on two commercials recently aired in the mass media and on a clinical vignette, and using psychoanalysis as a privileged instrument of expression, the paper explains some of the complex interactions between the cultural mandates that have been questioned (but not set aside) and their effect on the affective and mental sphere, as well as in terms of construction of identity in a third world society.
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